Creating More Percieved Value For Your Clients

Creating More Percieved Value For Your Clients



I want you to give your clients more perceived value.



By "Percieved value" I mean we're not actually giving more here, but I also don't want to underplay the value of what you offer.



Let me give you an example. When you're writing copy for a product on your web pages you might add in some extras and you might call these "FREE GIFTS".



The perception you create when calling something a "FREE GIFT" is that you are offering something that has little or no value. What this will do is get you people who like something for nothing too!



Whereas if you call something a "Special Gift", or "A Life Changing Bonus", you immediately create a very different impression and you will create a different crowd through your marketing.



How you word the "Special Gift" is important too.



After an event we ran we were offering a "de-brief session" - and this sounds more like something you do before heading into the shower than it does something you do at a business event.



Again, what's being percieved in terms of value is important. Saying: "We will discuss the all-important tweaks that make the difference and ensuring you walk away able to write marketing copy that packs a punch" is very different to saying, "We will have a de-brief session."



Can you see that?



Percieved value isn't about piling on more goodies to an offer. It's actually showing people how working with you will create a transformation for them, but what you do is you choose your words carefully, because of the resonance they have with your potential audience.



By changing the words you also change your clients expectation of what you are offering too. If you told me you were giving something for free, I'd expect

you would try to sell me something – on the basis that no one does anything for nothing.



Whereas if you told me I was getting a "Life Changing Bonus" with my purchase, I would immediately sense that I was getting some additional value that would enhance my experience.



Enjoy adding value



Neil