22nd March 2011
Holistic Businesses... Don't follow this example...
Financial transactions are as much about building relationships as they are spending money, so I have to admit, I do get a little peeved when I spend money and then feel disrespected by the company I'...
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22nd March 2011
3 Vital Factors in Creating What You Want
There are three factors that propel you towards better and better things. Trouble is, it’s one thing knowing them and quite another to act them out in day-to-day life.
I know how life challenges can knock y...
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03rd March 2011
Creating More Percieved Value For Your Clients
I want you to give your clients more perceived value.
By “Percieved value" I mean we're not actually giving more here, but I also don't want to underplay the value of what you offer.
Let me give y...
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25th February 2011
Top copywriters all agree on this...
All top copywriters agree on this point.
They probably wouldn't even go to far into a writing project without spending time understanding this.
And if you miss this step in your marketing copy, you'll be missi...
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27th August 2010
Several years ago, a multi-millionaire told me to never listen to the news. He said, "It's negative. Avoid it, but trust if things get bad enough, someone will tell you!" And that's pretty much how I've been doing things ever since.
I generally only re...
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27th August 2010
What happens when you don't invest in good marketing copy....
One of the reasons a lot of people struggle is because of poor marketing copy. If you look around the Internet you'll see lots of sites that are poorly written and you can spot these very qu...
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27th August 2010
I don't often look at the media stories, but over the last week I've been monitoring it, as research for a radio interview.
When I look at the natural disasters, and read about the terrorism, crimes and disease, I can't help but wonder what would happe...
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